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BOLOGNA DESIGN WEEK 2019

Fair | Design | Art | Events

23-28 September: the fifth edition of the International Design fair held in Bologna will be devoted to the identities of the good-life territory, design cultures, cultural and creative industries, and their ability to create new relations between people and places. Bologna Design Week is an international event promoting the design culture in Emilia-Romagna. Organised in the historical centre of the city of Bologna, BDW is an event that maps out and unites the cultural, educational, productive and retail excellences of the territory in an integrated communication project.

Bologna Design Week 2019 (BDW) transforms the city into a theatre of wonder, experimenting the creativity of designers in site-specific, immersive, participatory events, reflected in the identity of Bologna, the design city. In its fifth edition, the fair reconfirms its partnership with Cersaie the international salon promoted by Confindustria Ceramica, to celebrate the week of Ceramics for Architecture and Bathroom Furnishings. This therefore underlines the synergy, also in communication terms, between the contents developed in the 37th edition of Cersaie and the events run by the Bologna Design Week.

Created and organised by Enrico Maria Pastorello, General Manager, and Elena Vai, Creative Director, Bologna Design Week is an event running throughout the city among the wonders of its creative and architectural heritage. Six days and six nights are going to be rich of previews, exhibitions, design talks, workshops, film showings and guided tours will change the perception of the city centre and animate theatres, museums, historical buildings, showrooms, unique locations, squares, deconsecrated and active churches, art galleries and private homes.

This edition will also celebrate the hundredth birthday of Bauhaus through several initiatives, paying homage to the movement which, since the 1920s, has influenced all forms of aesthetics, art and culture, entering the international circuit of the packed calendar of events devoted to Bauhaus being held worldwide this year. Some of these events include the concert Immutea 1919 performing exclusively on Thursday 26 September designed for BDW 2019 by Giambattista Giocoli, director of the Teatro del Baraccano. Furthermore Bauhaus Reloaded 1919 – 2019: for the centenary, the Architects’ Association of Bologna and the Goethe Zentrum in Bologna, in cooperation with the Goethe Institut Italia, are promoting the travelling photography exhibition Architettura Bauhaus by German photographer Hans Engels. The photographs, on show at the Goethe Zentrum in Bologna from 13 September to 8 October.

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Another initiative to not miss is the exhibition Esprit Nouveau: le nouvel esprit des couleurs selon Le Corbusier, promoted by Gigacer, the Faenza based company that has innovated industrial production technologies blended with the artistic and craft vocation applied to ceramic materials in the territory. The exhibition offers a reflection on the meaning of colour in Le Corbusier, the master who measured the relationship of colours in relation to emotions he wished to arouse in the users of different internal spaces and fields in his Unité d'Habitation. The site-specific project will be set up in the Esprit Nouveau Pavilion, an architectural unicum and BDW gate at the trade fair centre. The residential model – an exact replica of the temporary pavilion designed by Le Corbusier in 1925 in Paris, and faithfully rebuilt in Bologna in 1977 at the initiative of Giuliano Gresleri and Josè Oubrerie – will host meetings with contemporary colour and architecture masters during the week, including Florence Cosnefroy and Jacopo Gresleri.

Together with the city centre of Bologna, other key sites will be involved into the Bologna Design Week circuit:

Marsala District returns to the impressive space La Quadreria, at Palazzo Rossi Poggi Marsili in Via Marsala, with Ombra, a set-up curated by Mamate, a blend of rough wood crafts, materials to transform and 3D design, and Cazador-del-Sol.

Progetto Dimore embraces the innovation and quality of the German kitchen brand Poggenpohl, telling of its evolution over time, exhibiting some of its most avant-garde models.

Paradisoterrestre, the historical art and design brand, presents its latest creations in a special set-up curated by Pierre Gonalons,

creative director, designer and internationally renowned decorator, transforming every room into a setting in which the Paradisoterrestre Editions dialogue with other brands. 

MICROONDE ⁓ Creative Vibes presents, in the historical Pratello area, Open Studios, interactive and augmented reality installations, multimedia contents and, from 23 to 28 September from 10 pm and into the night, the official BDW after parties, a co-production by Granata and About Bologna. Wednesday 25 September sees the return of the long Design Night, organised in cooperation with Confcommercio Ascom Bologna, a city-wide happening with over 70 events: shops, restaurants, showrooms and galleries become chambers of wonder, welcoming and involving city users and participants in unique itineraries and extraordinary openings until midnight.

With the cooperation between Bologna Design Week and the Soprintendenza Archeologia, belle arti e paesaggio di Bologna, Modena, Reggio Emilia and Ferrara, the Sala at Palazzo Dall’Armi Marescalchi becomes the stage for thought on the relationship between natural and artificial light, from Leonardo to modern times.

Based on these events and initiatives as well as thanks to all the work and effort invested by the people that took place in the production of such fair, BDW 2019 seems to have the right set up to make it memorable. Stay tuned on the official website and get ready for this intriguing multi-faceted experience! 

Edoardo Tirelli

 

 

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