“I have spent my whole life in the so-called fashion system and I would say that I have contributed to strengthening the ‘Made in Italy’ image all over the world.

However, in describing my long journey, it is difficult for me to find the words that don’t sound either redundant or falsely modest. But my journey was not so predictable and the choices I made when I was young have affected, in no small way, my way of thinking about the fashion company.

The passion for scientific subjects, and the resulting degree with full marks in Medicine, achieved with many sacrifices, have strengthened my rigorous and inquisitive approach, at the same time curious and visionary.

Putting the possibility of a career in medicine aside, I decided - and I can now say that it was not an easy decision - to follow my mother Ada’s dream, who was energetically building La Perla from nothing.

Over the course of only two generations it was to become an internationally renowned company, for underwear, beachwear and prêt-à-porter.”

With this words Alberto Masotti begins to tell the story of the Fashion Research Italy, the foundation based in Bologna, he created to support the development of fashion.

A place where the Past, the Present and the Future melt in one thing to go over.

This is the first special focus we publish on this site: soon, we will tell the new episode of this wonderful and fantastic adventure of a man that from the world of medicine moved to the family business and more.

A story of curiosity and passion.

Take a look at the slideshow above and visit the official website.