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FASHION RESEARCH ITALY AT FUORISALONE 2018 WITH SIMONE GUIDARELLI: A COLLABORATION BETWEEN FASHION AND DESIGN

Events | Project | fashion | Design

The stylist presents his first collection for the furniture, inspired to the precious textile designs kept into the Renzo Brandone Fund of the bolognese Foundation

The Design week, with the Salone del Mobile fair and the FuoriSalone 2018 (17 - 22 April) is one of the most attended and awaited event of the whole year in Milan, and Bologna even this year has its spearhead.

Directly from the archive of Fashion Research Italy (FRI) of Bologna, the iconic textile designs with romantic colors and patterns of Fondo Renzo Brandone will be protagonist of “Walldesign”, the project presented at FuoriSalone by Simone Guidarelli, one of the most esteemed stylist and fashion consultant - known mostly for its various collaborations with international photographers for the most important fashion magazines.

“Walldesign” is a selection of eight wallpaper fabrics with which to “dress” walls, upholstery and other complements. With this project, Guidarelli has ventured into a fresh reinterpretation of the precious material archived at Fashion Research Italy Foundation: over thirty thousand textile design drawings on paper and fabric, made by the best Italian and foreign designers for the most important brands (from La Perla, to Les Copains, passing for Moschino, Prada and many others).

Alberto Masotti, president of FRI, says about this collaboration: “it translates the mission of the Foundation into something concrete: to preserve and to catalogue the precious heritage of the past, so that new talents can draw inspiration from it and make it revive, in new forms and declensions”.

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The FRI archive plays two relevant roles: from one hand, it safeguards the memory of the fashion production of Silkin, a converter company from Milan, and the bolognese brand Emmanuel Schvili, making it available for the community; on the other hand, it represents an ideal active tool to redefine the perception of the brand value.

About Fashion Research Italy Foundation and its archives

Fashion Research Italy is a no-profit Foundation established in 2015 by Cav. Alberto Masotti, former patron of the La Perla Group, with the aim of enhancing the fashion sector, contributing to the competitiveness of the supply chain.

FRI is an exhibition and archival pole, with a section composed by two physic Funds (the Renzo Brandone Fund and the Emmanuel Schvili Fund) and a digital one.

FRI is also an educational and innovation center, which proposes an articulated training offer in collaboration with professional and academic realities renowned at an international level.

 

 

 

Lara Tonani

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