SetUp Art Fair is a contemporary art fair which focuses attention on emerging artists. The name SetUp indicates the intentions of the project, “organise processes for the subsequent start-up of an establishment”; the challenge is to set up a new process to rethink the art establishment.
The SetUp format is designed to help the three key figures of the contemporary art establishment interact: artist, curator-critic, gallery owner, this is why we ask exhibitors to present a curatorial project with at least one artist under 35 introduced by a critical essay by a curator under 35.
SetUp nurtures the dynamism of research presenting itself as a cultural platform.
Every year there are talks, round tables and editorial presentations organised to provide the opportunity to hear about the most interesting experiences on the contemporary art scene; there is open comparison between professionals with space for a performative exhibition and for other forms of expression; the projects of individual artists who have the tenacity to let themselves be questioned will be evaluated within the Special Project section.
Piazza XX Settembre 6
The main aim of the fair is providing new horizons, in order to generate a virtuous short circuit between trade and culture, in order to increase the potential of the exhibition, in order to provide wide-ranging satisfaction to the public’s fascination with art and above all because we believe in the real possibility of creating a healthy “culture economy”.
During the three days of the exhibition, SetUp Art Fair organises a whole series of events with talks, round tables, editorial presentations and performances in order to start a cultural dialogue from the perspective and the experience of professionals. Every year, there is a different theme for the exhibition which guides the contributions. The theme for SetUp 2016 is Orientation.
The calendar of events will be published on the 10th January 2015.
Every year, the Organisational management team of SetUp makes use of art establishment professionalism to assist in its scouting activities and to guarantee, by means of an impartial body, a high-quality Industry Fair project.
The Scientific Committee declares, together with the Management Committee, the winners of the SetUp Award.
The event will run from Jan 29th to Jan 31st, 2016 at the Bus Station in Piazza XX Settembre 6