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NATURAL RECALL - Elective Affinity Communication Project

Art | Museums | Exhibitions

Have you ever experienced a sense of gratitude and profound feeling, kindness and affection towards a plant?
 
Men and nature have, from time immemorial, intertwined and evolved, guided by an elective affinity that can manifest itself spontaneously, or may develop in exceptional circumstances.
 
And wouldn’t it be curious to think that the situation could be reciprocal? that we could also be the object of attention and affection?
Address
Piazza di Porta Santo Stefano
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The countless inner workings between men and plants are right at the heart of NATURAL RECALL, a non-profit international graphic and communication project organized by Studio co.me and by GTower.
 
The project was born and have grown in 2014 based on the idea that graphics is the most appropriate medium to spread out this message.
 

At first, about one-hundred international graphic designers and visual poets with a poetry, a sign, and a sensitivity perfectly in line with the spirit of the project, were asked to express their special affinity with a plant, throughout graphic, infographic, illustrated and photographic artworks.

From Sept 27 to Oct 15.

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